So, lets revisit this shall we. This morning I wrote a post on my unhappiness with a pitch I got. I was a little bit harsh. I know, you are all shocked that sometimes I don’t think before I talk. It happens. Occassionally. And truth be told I was reacting to more than one PR Rep that in my opinion just didn’t get it. I can’t even begin to tell you about yesterdays PR ordeal.
But, getting back to the post at hand. It was a campaign I worked on last year that has changed this year and is now compensating with virtual flair and a chance to guest post on their site. My response was:
I really enjoyed kicking this campaign off for you here in Denver last year. It was a fun campaign and I was looking forward to it this year. I enjoy working on campaigns with a good cause that are mutually beneficial to both the blogger (and her community) and the agency.
Unfortunately after reading this through several times I am not seeing where a there is a value component for me. I am not necessarily talking about compensation to the blogger (I never received the promised gift card last year) but there is just nothing that provides value to me personally here. I would have been happy to pick my own XXXXX. Instead it is a contest for my readers (which I refuse to run due to the legalities and liabilities) The reality in this pitch is that you are asking me to write a sponsored post (which my base rate is $250), run a contest (which is technically illegal), spend more of my time going to a school which is not likely near my neighborhood and providing XXXXX with even more free publicity all for what is termed “virtual flair”. Frankly, it is pretty insulting when you look at it.
I was hesitant to write the email but after it was discussed among several of the other bloggers pitched I felt I needed to show you the blogger side of what you are asking. It was initially a great campaign and if it is reworked to provide a value proposition to the blogger please feel free to re-pitch me.
And then something wonderful happened—the rep called me. We had a conversation. Which is what it is all about, right? She said she actually had a positive response to it (so this is where I yell at those of you who I know were just as unhappy as me). That shocked me. But we were able to re-work so that there is now a value to me. She understood my points and I was happy to hear hers. Am I get paid? No. That is not really what it was ever about. Am I happy that I am going to be able to directly affect my community? Yes. Not the greater good of the community or the nameless people that will benefit nationwide but I will be able to give directly to someone I choose, know, and have a vested interest in. That is why I blog. Well, that and cause I like to hear myself talk…
or I listen to Jenny, cause she told me not to work for cereal and because I swear to God I have no idea how she comes up with this but I want to write a letter back like this one day. But I am just not that funny. Or creative. So go read Jenny now.