Wrapping up February’s Straight Talk From PR series, I think it is important to hear how they see our future relationships evolving. One has to wonder with the statistic that Holly shared that 120,000 new blogs are created EVERY DAY, when does market saturation begin? Has it already? I think in a lot of ways, yes, it has. The old model of product review/giveaway is tired in my opinion. I think moving forward brands and bloggers are going to have to come up with more innovative ways to leverage our influence. But, alas, February is not about what I think, it is what actual PR reps think and so I will conclude this month with a few more great answers.
What do you want mom bloggers to most understand about your position?
I serve almost as a middle man between bloggers and my clients. It’s my job to bring both parties together so they can do mutually beneficial work and build relationships. Plus, I’m a nice, normal person, so you should get to know me and not think of me just as a “pr flack.” =)
Do you like being pitched (moms seeking you out) ?
I definitely like when mom bloggers proactively contact me to express interest in working with my clients or to even get to know me better.
I love it!
What do you foresee in the future in terms of mom bloggers and PR?
I think 2010 is going to be a deciding year for mom bloggers and PR. The relationship has evolved over the last few years and will continue to do so. With the FTC involvement and the upswing of “sponsored” posts, I think companies are really going to start analyzing how effective mom blogs are in relation to their bottom line.
As for the PR relationship, there will continue to be less “traditional” media outlets, and it will be interesting to see how much the lines between a “blogger” and a “reporter” begin to blur.
I think working with mom bloggers will remain very important to brands trying to reach moms. I hope that we can find more ways to work together that is mutually beneficial for both our clients and the bloggers whether that is with more paid spokesperson gigs or bringing bloggers in for counsel. It’s still a bit murky with the FTC guidelines, but I think the relationship between bloggers and PR people will continue to evolve.
What do you think? How do you see the relationship between mom bloggers and brands evolving?
